Hello Culture x Coventry

Hello Culture - the Coventry Edition

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Hello Culture is an ongoing series of events that explore how digital technologies and media are disrupting the way cultural and heritage organisations can produce, interact, create and curate content, transforming how audiences can connect and engage with cultural experiences.

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Hello Culture x Coventry - 29 April , 2021

As Coventry prepares to launch itself onto a global stage with City of Culture, we celebrate the culture, civic society, art and diversity that made it what it is.

In an increasingly fractured world, culture and its relevance can highlight disparity and disconnects to audiences who feel alienated and under-represented by mainstream narratives. During lockdown these audiences however pivoted to safe and accessible online spaces demonstrating a desire for cultural experiences and authentic spaces where they could see themselves reflected.

As cities emerge from a lockdown that restricted our movements, how do we ensure the public realm is for the public and as we look at a physical/digital hybridity can we create new experiences, access and civic spaces both physically and digitally?

“Experimental Culture” the horizon scan undertaken by Nesta and commissioned by Arts Council England in 2018 found that “Concern about inequitable patterns in access to arts and cultural experiences reflecting (or even reinforcing) existing inequalities, means that work to broaden, diversify and deepen relationships with audiences will be critical in sustaining support for public spending on the arts in future.” The report also suggested “cultivating the capacity to be more experimental in harnessing new technologies and adopting new organisational practices, alongside leveraging the value of data in order to understand how best to engage audiences and test new business models. Central to extending their reach to a wider audience will be fostering a sophisticated array of partnerships – whether with universities, technology companies or with other institutions open to sharing resources and expertise”

Hello Culture x Coventry is commissioned by Coventry University and through a series of sessions, explores how the relationships between the arts and academia and how partnerships and collaborations in the physical and digital spheres are creating more inclusive and representative spaces, platforming unheard voices and helping the city’s artists navigate a brave new world of art and the public realm as we emerge from lockdown. It will examine what role practice, partnerships and people play in our brave new world. What do peace and reconciliation mean for post pandemic Coventry?

Coventry University is a principal partner for UK City of Culture; this event forms part of a wider programme of activity for the University, celebrating Coventry’s culture and creativity and the role of the arts and humanities in a changing world.

Get To Know Our Speakers



Visual Arts Programme Producer, Coventry City of Culture Trust


Director of Digital Development, Royal Shakespeare Company


CEO/Creative Visionary/Artist, Maokwo


Co-CEO, Birmingham Museums Trust


Cultural Leader & Curious Director, CBGC Creative Industries Ltd


Curriculum Lead: Immersive and Associate Professor, Coventry University

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