In August 2013 Chris established Polaroids and Polar Bears, a culture guide for West-Midlands featuring the latest news on dance, theatre, visual arts and music. As part of this role, he has delivered various workshops on audience development and engagement for cultural organisations, artists and startups.

In addition to Polaroids and Polar Bears, Chris is also communications manager at Colmore BID, a business improvement district located at the heart of Birmingham's business district. 

Over the course of his PR career Chris has worked with clients such as LOCOG, Birmingham Hippodrome, Library of Birmingham, Chinese Cultural Administration, Visit Denmark, Birmingham City Council and Colmore Business District.

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