How are we rethinking and resetting the cultural experience?
What happens next and how does the sector navigate an oversaturated digital marketplace, engage with new and diverse audiences as well as converting its physical existing audiences?
Keynote with Jonty Claypole, Director BBC Arts hosted by Helga Henry
As venues, museums and galleries closed their doors, many did not know when or if they would open again and it became quickly clear that radical and creative rethinking of programming, engagement and audience development would be needed to be applied and also that this would be a sustained and long journey. Director of BBC Arts Jonty Claypole talks about how the BBC created the Culture in Quarantine and how it changed our cultural experiences. Jonty will talk about the opportunities, challenges and what happens next for the online cultural experience.
Panel: Are You Experienced: Audiences and Digital
Are we starting at the wrong end of the telescope? Are we as a sector trying to put ‘our work’ online because ‘we can’t’ perform live – rather than thinking about what people are looking to experience or gain from a cultural experience, and thinking about how we create something digital that achieves that?
Katy Raines Partner Indigo
Abby Corfan, Director of Marketing Donmar Warehouse
Linda Spurdle, Digital Development Manager Birmingham Museums
Gabrielle Jenks, Digital Director Manchester International Festival
Both sessions will be closed captioned. They will also be recorded for streaming free online at a later date and captioned in English language subtitles